We are very excited to introduced this round's CO-Creator, Minx Creative
I found MC Studio when searching for a way to personalize the bags with lettering. I didn't want to go down the traditional embroidered monogramming route. I wanted something that felt in-line with the Comp Co look and feel...after all, our brand is about evolving and morphing your options! So,I thought, what better way to "letter" your bag than pins!
I love the flexibility of pins - you can wear them on the Canvas Base, switch them to a Cover, swap them to the Straps and even wear them on the your carriers!
I started researching different ideas and stumbled upon Minx Creative's pin alphabet. I was instantly in LOVE.
This studio has taken the alphabet and designed each letter with it's own personality and characteristics. They have their own shapes, colors and feel all to their own.
I am so excited that they were willing (and excited :)) to partner with me - bringing their pins to Comp Co land - the world where you create your look from the ground up!
Let's get to know the company a bit - shall we?
WHERE DO YOU LIVE?
We are a design studio based in east London (UK). Our location is perfect, it’s a creative hub, always feels fresh with expression and innovation at it's core. We’re blessed to have a three-story studio along one of London’s many canals. Canary Wharf’s corporate world is just a stone’s throw away and a short ride on the underground will transport you to the city’s many exhibitions and events. We love our workspace, it’s a happy, productive place for us.
WHAT IS YOUR MEDIUM?
We’re a multi-service graphic design studio; collaborating and creating since 1997 across branding, print, integrated campaigns, content, experience, web, social and digital.
WHAT IS YOUR BACKGROUND?/WHAT LED YOU TO WHERE YOU ARE?
Our two Creative Directors studied together at Art School. They became best of friends and when they moved to London after a couple of years in industry, they decided to start the studio. They recently shared their journey with the Design Council — it provides a brilliant overview: https://www.designcouncil.org.uk/news-opinion/designing-through-years-inside-creative-agency
WHAT IS REASON BEHIND YOUR LETTERING PROJECT?
The Character Collection project was launched just two years ago to celebrate our studio’s 20th anniversary. We wanted to express our studios diversity and multi-faceted strengths through type design. The lettering upholds this individualism and ‘character’.
HOW WERE YOU INSPIRED?
Mainly by the ‘journey of many’ angle; our 20 years became a reality thanks to many people and we wanted to somehow represent that.
We have always loved and been inspired by typefaces, specifically hand lettering — typography is part of our process as designers. It felt right to use this medium as our basis in representing the diversity of many. Breaking the boundaries of type design is generally unconventional for our studio’s commercial work, so exploring and creating an entire alphabet with complete freedom and flexibility was a happy place for us.
CAN YOU GIVE US A GLIMPSE INTO YOUR CREATION PROCESS?
We were super keen to inject diversity with strong aesthetic into each character. It made absolute sense for all members of our 6-strong creative team to design an allocated set of characters. Once we had conceptualized, we progressed to reviewing and refining until each character met with collective approval.
WHY ARE YOU EXCITED TO PARTNER WITH COMP CO?
When Comp Co approached us, we felt an automatic connection with their ethos, style and story: multi-tasking, functional design, sustainable thinking and practice, flexibility and freedom to interchange, transition and personalize products.
WHAT IS YOUR FAVORITE COMP COMBO?
Canary Yellow Cover with the Marine Blue straps or You Say Black, I Say White Stripe Straps!
HOW WOULD YOU “PIN” THE BAG?
Base of the straps (we think!).
You can learn more about Minx Creative here: https://minxcreative.com
Instagram: minxcreative_
And you can visit their online store here: https://mcstudiostore.com
